For retailers, the consumer experience might be front of mind, but in addition to demanding a personalised, frictionless purchasing journey, customers are also increasingly conscious about the products they buy…
The social shopper
Over a quarter of Australian shoppers now purchase via social media, according to a new report by e-commerce platform PayPal. The findings indicate Generation X and Millennials are leading the…
The new retail metric – “return on experience”
Big brands should be looking beyond traditional metrics like return on investment and measuring the return on experience, according to the latest Global Consumer Insights Survey from Price Waterhouse Coopers…
Is the retail future checkout free?
7-Eleven has become the latest Australian retailer looking to make the retail experience checkout free, with the trial of a new app that allows customers to go “cardless and cashless”.…
The informed shopper – here’s what they do before they buy
Bricks and mortar may still reign supreme, but according to new data, more and more of the customer journey is being undertaken online. From Googling products to seeking reviews, the…