Customer Count Integration Conversion and Trend Analysis Counting and zones Web Based and Mobile Apps Counting and Analytics solutions from Vitag can help your business get insight into visitor flows, trend analysis, evaluation of advertising campaigns, deployment and performance of your personnel and can help you increase revenue by ensuring you are ready to meet…
People counting has long been used in retail to determine factors like foot traffic and to understand the effectiveness of promotions. In recent times, customer counting has also taken on a whole new importance due to occupancy limits in the wake of Covid-19. So, what exactly is people counting, how does it work, and what…
With much of Australia now back in business courtesy of the lockdown lift, bricks and mortar retailers are looking to make up for lost ground. For many, that involves reconnecting with their customers and offering them an insight into what’s now available, how the instore environment has changed, and reassuring them about new hygiene measures…
In the words of legendary management guru Peter Drucker: “The purpose of business is to create and keep a customer”. It’s sage advice, but as the swathe of recent retail closures indicates, easier said than done. More importantly, few retailers have a real idea about what’s driving customers away from their store. Is it online…
It’s hard to imagine the humble fitting might be a hero in the modern retail story, but in many ways that’s proving the case. Like all areas of the retail sector, the fitting room is benefitting from an influx of modern technology which is working to play to the strengths of bricks and mortar, improve…
Retail has always been a game of numbers, with two critical elements at play: how many people walk through the door and how many proceed to make a purchase. In-store traffic counting provides the basis of that formula, with experts noting if you don’t have that data, you’re literally “flying blind”. It tells you how…
Security might be the retailer’s concern, but when it comes down to the bottom line, better security benefits retailers and consumers alike. Done well, it allows customers a seamless experience where they can freely interact with merchandise and experience the products they seek to buy. Implemented poorly, and a retailer’s security protocol can be intimidating,…
I’m a smaller retailer, what can I do to stop shoplifters?? This question often arises AFTER a retailer has experienced a sudden or major stock loss triggering a desire to fight back against theft. To smaller retailers, these losses are more than numbers on an annual report, they represent identifiable items that cost real money.…
For the retailer who’s looking to protect their store while embracing seamless design and an appealing fit-out, concealed electronic article surveillance (EAS) may be the system of choice. Installed within the door frame, under the entry floor, or overhead, concealed EAS offers a range of benefits, but some options suit some retailers better than others.…
Like all technology, electronic article surveillance improves and evolves over time. This is partly in response to innovation and also to the increased need for stores to remain vigilant about their loss prevention strategies. So how do you know when it’s time to update your EAS, and what are some of the new innovations available?…
For as long as there has been commerce and retail, there has been the threat of theft and loss. That said, the loss prevention landscape has shifted markedly over the past century, with new tools and innovations delivering constant improvements to the retail bottom line. So what will the next decade and beyond deliver in…
Smart homes, smart cities, smart industry, and smart manufacturing…Courtesy of a new era of internet capability, the world is becoming increasingly automated and connected. And retail is far from immune to the rising tide of the smart wave, with everything from logistics to inventory tracking and retail security enjoying the benefits of what’s been described…