Electronic Article Surveillance has been successfully protecting the retail environment from shoplifting since the late 1960s.
But along the way, it has also developed some additional skills beyond just guarding the entrance to a store.
Now EAS is more discreet, more versatile and packed with additional tools to help retailers better manage their operations.
So, let’s investigate three nifty things EAS can do for retail beyond theft prevention at the entrance to the store.
A little EAS history
The origins of EAS can be traced back to 1964 but in the decades since that first tag and antenna were roughly designed, there have been some serious innovations.
The 1970s brought EAS into the mainstream and it’s been improving ever since.
Over the years, however, EAS has evolved to become far more than just an essential loss prevention tool.
Streamlined and out of sight
Where once EAS was an obvious element of every store it protected, that’s no longer the case. As modern retail evolves to offer a seamless customer experience, EAS has kept pace.
New antenna technology means EAS is now more discreet than ever, with systems able to be hidden at the store entry either in the doorway, underfoot or even overhead.
Known as concealed EAS, the systems are available in both RF and AM frequencies, offering the benefit of a streamlined, welcoming entry, where stores are still protected against theft.