Tech influx – Displaying Apple and Samsung’s new ranges

Displaying Apple and Samsung’s new ranges 2020

The iPhone 12 is set to hit stores on October 23, with the latest model tipped to draw huge interest due to a new design and fresh features.

It joins a line-up of new devices all hitting the shelves in time for Christmas, so let’s look at what’s on offer and how retailers can maximise customer interest through a secure yet enticing display.

The iPhone 12

The iPhone 12

This year’s long-awaited iPhone 12 is tougher, thinner and lighter than previous models, courtesy of a redesign that incorporates what Apple is labelling a Ceramic Shield.

The 2020 model also winds back the look of recent years, owing many of its design characteristics to the slightly more square iPhone 5S with aluminium frame.

Water-resistant, dust resistant, and available in five colours, the flagship model features a 6.1-inch screen with Super Retina XDR display.

The 6.1-inch iPhone 12 is joined by a further three iPhone models this year including the 5.4-inch iPhone Mini, the 6.1-inch iPhone 12 Pro, and the 6.7-inch iPhone Pro Max.

All models feature Apple’s powerful A14 Bionic chip and are 5G ready.

The iPhone 12 completes Apple’s 2020 line-up of new technology that includes an all-new iPad Apple Air, an upgraded 10.2-inch iPad and two new Apple Watches.

Samsung’s latest range

In the interim, Samsung has revealed its latest range of offerings, with a fresh line-up of smartphones, tablets, and a Galaxy Watch which were all unveiled at the recent Samsung Unpacked event.

The Galaxy Note 20

Galaxy Note 20

The Galaxy Note is up there as Samsung flagship smartphone, and this year it was unveiled in two different versions – the lower-spec Galaxy Note 20 with a 6.7-inch screen size and the top of the line Galaxy Note 20 Ultra, which has a 6.9-inch screen.

The Galaxy Z Fold 2

The Galaxy Z Fold 2 has seen some major improvements on the initial folding smartphone released last year.

This year the body is thinner, and the gap between the screens has been minimised. Meanwhile, the cover display measures 6.2-inches, and the interior screen measures 7.2-inches.

The Samsung Galaxy Watch 3

Samsung Galaxy Watch 3

Also released recently was the latest version of the Samsung Watch. This year it comes with a rotating bezel, and two sizes in three colours. They’re set to be slimmer and lighter than predecessors yet offer a larger screen size.

Samsung Galaxy Tab S7

Samsung Galaxy Tab S7

Samsung’s popular tablet, the Tab S range is now in its seventh revision and comes in two sizes – the 11-inch Tab S7 with LCD screen, and the 12.4-inch Tab S7+, which offers Super AMOLED.

Like the Note 20 Ultra phone, the S7+ also offers a 120-hertz display and is touted to be the slimmest tablet currently on the market, while also boasting the largest AMOLED screen.

Samsung has also created an all-new keyboard to accompany the tablets and has sought to make S Pen access more convenient, by incorporating a pen housing into the devices.

Displaying the big-ticket tech of 2020

Apple and Samsung are two of the biggest players in the tech sphere with their devices attracting serious attention from consumers.

Having the range available in-store and on display is enough in itself to increase foot traffic, while the aim of shoppers perusing these items is ‘to have and to hold’. In other words, they want to touch, test and feel exactly what this latest technology will deliver before making a purchase.

For retailers, this means these devices are best displayed in open secure displays, rather than in locked cabinets or behind glass.

The InVue Range

The InVue Display Range

Our recommendation for displaying this technology is the InVue range. Offering state of the art security, InVue stands and displays cater to IoT devicestablets and smartphones equally well, and facilitate the further secure display of the accessories that accompany them.

This range also offers the flexibility of catering to devices of different sizes and shapes, meaning displays designed for the technology of 2020 will suit upgraded line-ups in the future as well.

You can learn more about the InVue range and the benefits it offers retailers here.