Samsung has hosted their major tech event of the year, with three new smartphones revealed along with two tablets, and a new take on the Samsung Watch.
Hosted as a virtual event on August 5, this year’s Samsung Unpacked featured all the spectacle you would expect of one of the world’s major tech players, with a wealth of new technology soon to hit the shelves of electronic retailers across the globe.
Here’s a recap of what was unveiled and our top tips on showcasing the latest Samsung offerings.
Samsung Unpacked is the tech giant’s major event of the year where they reveal all the latest offerings and the newest technology.
This year saw the unveiling of a new line-up of the Samsung Galaxy Note smartphone in the form of a Galaxy Note 20, and Galaxy Note 20 Ultra, while their second-generation folding phone (the Samsung Galaxy Z Fold 2) was also showcased along with the Galaxy Watch 3, Galaxy Buds Live, Galaxy Tab S7, and Galaxy Tab S7+.
So, let’s take a look at the big-ticket items and what was revealed.
The Galaxy Note 20
The Galaxy Note is Samsung’s flagship smartphone, and this year it was unveiled in two different versions – the Galaxy Note 20 with a 6.7-inch screen size and the Galaxy Note 20 Ultra, which has a 6.9-inch screen.
Both feature high-resolution displays, with the Ultra also offering Gorilla Glass, which Samsung boasts is the toughest glass available on a smartphone.
Beneath the hood, both models offer the fastest processors Samsung has ever incorporated into a phone, along with a fast-charging feature that allows users to gain around 50 per cent charge in as little as 30 minutes.
Both phones have a selfie camera on the front and triple lenses on the rear including a 12Mp ultra-wide lens, a wide lens and telephoto camera.
The S-Pen is also included with the device. Accommodated in a special housing within the case, this year it’s touted as offering less latency and an experience almost akin to writing on paper.
Meanwhile, the phones will be available in Bronze, White, Grey, Black, and Green.
The Galaxy Z Fold 2
The Galaxy Z Fold 2 has seen some major improvements on the initial folding smartphone released last year.
This year the body is thinner, and the gap between the screens has been minimised. Meanwhile, the cover display measures 6.2-inches, and the interior screen measures 7.2-inches.
The smartphone has also been reinforced to make it “tougher in a real-world environment”, while the hinge has been re-engineered.
Colour options for the Z Fold 2 are Mystic Black and Bronze, while Samsung notes they have more to reveal about the device which they will offer up as part of a special event on September 1.
The Samsung Galaxy Watch 3
Also unveiled on August 5 was the latest version of the Samsung Watch. This year it comes with a rotating bezel, and two sizes in three colours. They’re set to be slimmer and lighter than predecessors yet offer a larger screen size.
A new range of watch faces accompany the latest release, while health is a major focus of the software.
The Samsung Watch 3 includes a blood pressure monitor, blood oxygen saturation monitor and also a heart rate monitor.
Samsung Galaxy Tab S7
Samsung’s popular tablet, the Tab S range is now in its seventh revision and comes in two sizes – the 11-inch Tab S7 with LCD screen, and the 12.4-inch Tab S7+, which offers Super AMOLED.
Like the latest Note phones, the S7+ also offers a 120-hertz display and is touted to be the slimmest tablet currently on the market, while also boasting the largest AMOLED screen.
Samsung has also created an all-new keyboard to accompany the tablets and has sought to make S-Pen access more convenient, by incorporating a pen housing into the devices.
Three new colour options are available in both tablet sizes in the form of Mystic Silver, Bronze, and Black.
Displaying the Samsung range
Along with Apple releases of the iPhone and iPad, the latest line-up of Samsung products is one of the most highly anticipated reveals on the annual technology calendar.
Devices showcased at Samsung Unpacked 2020 are expected to be available for sale around August 21, and displaying them to best effect will be a priority for many retailers.
These high-value devices are in demand and that makes a careful balance of theft prevention and open display a priority.
Our product of choice for showcasing mobile devices like the Samsung Galaxy range is InVue, which offers secure yet appealing displays for smartphones, tablets and IoT devices such as watches.
InVue’s major appeal is that it features smart keys which can be programmed to unlock multiple display stands, while the displays themselves are an appealing addition to any retail environment. They encourage customers to interact with products at the same time as offering superb security.
You can learn more about the InVue display range here.