Apple has quietly unveiled a new lineup of products with new iPad Pros now available, the latest iPhone SE soon to hit the market, and rumours also now circulating about the impending release of the iPhone 12.
Renowned as hugely popular products that inevitably spark a surge in consumer interest, here’s an insight into the latest Apple products available and how retailers can showcase yet secure them to best effect.
New Apple Lineup
You would have been forgiven for missing this year’s big reveal of new Apple products, with the tech giant quietly announcing their release against the backdrop of Covid-19.
Meanwhile, the recent releases have stirred rumours about what this year’s iPhone 12 may deliver, and all eyes are on a camera array that’s set to see serious upgrades.
To recap, in April Apple unveiled a new iPhone SE that hits the spot as a highly affordable mobile phone at a time when everyone’s watching their bank balances.
Retailing for just AU $749, the iPhone SE is Apple’s most affordable current model and is ideal for those seeking a late-model phone without the hefty price tag
Design-wise it takes most of its cues from the iPhone 8, including a 4.7-inch frame, a screen with bezels at the top and bottom, and a haptic home button that incorporates a fingerprint sensor.
That makes it smaller and more lightweight than other models currently available. The iPhone 11, for example, is 6.1-inches, while the iPhone Pro Max is 6.5.
March 21 also saw Apple release their latest iPad Pro models, with an 11-inch and 12.9-inch version available.
Like previous years this is a high-spec tablet option that incorporates all the latest Apple tech including the A12Z Bionic processor and an improved camera array which incorporates a 12-megapixel wide-angle camera and a 10-megapixel ultra-wide-angle camera.
This year’s Pros also offer a LiDAR scanner as part of the camera system, which Apple tips will open up a whole new range of possibilities for augmented reality.
The new models kick off with a price point of AU$1329 for the 128GB 11-inch model and AU$1649 for the 12.9-inch.
The iPhone 12
With new Pros and an affordable iPhone now on the market, attention is shifting to the impending release of the iPhone 12. Slated for release in about late September, leaked renders indicate this latest model could deliver a major upgrade in terms of camera.
Like the iPad Pros it looks set to have a LiDAR scanner incorporated, and attention is increasingly focussed on the rear, rather than the front of the phone.
Which brings us to the topic of retail display…
Displaying the latest tech
The iPhone SE and 2020 iPad Pros join a long line-up of state-of-the-art technology that requires a careful balance of usability and security when it comes to display.
Meanwhile, the impending release of the iPhone 12 is destined to cause a retail stir.
Legitimate customers are keen to test and try all the latest hardware, while less legitimate shoppers are likely to have their sights set on a little theft.
In fact, statistics consistently indicate mobile phones, tablets and accessories are among the most commonly stolen items in retail, and the financial loss for retailers can be high – which makes loss prevention paramount.
When it comes to treading the fine line between showcasing a new tech product to consumers and protecting it against theft, our hardware range of choice is OnePOD by InVue.
This state-of-the-art display system is designed to accommodate technology like tablets and smartphones in a variety of sizes, making it ideal as a display that can cater to an ever-evolving array of devices.
Critically, OnePOD also offers the opportunity to showcase this technology to the best advantage. With iPhones and iPads now seeing a greater focus on the rear of the device, courtesy of the improved camera array, customers are keener than ever to feel these devices in their hands, see what they can do and inspect the elements that differentiate them from their competitors.
That means a static display will no longer suffice. Consumers want to be able to take the phone from its cradle, feel the weight of it in their hands and view the device from both the front and the rear.
With its unique cradle and tethering ability, OnePOD is among very few displays that can accommodate this trend.
In addition, the system offers increased security features like steel clamps, steel stands and steel-reinforced cables, along with a seamless design.
OnePOD also features security alarms and comes with a range of options to suit various sized devices and accessories. It offers single smart key access across the range, allowing merchandise to be quickly locked down or restocked.
Importantly, OnePOD is purpose-designed to embrace both the customer experience and theft protection and allows retailers to offer a uniform, unobtrusive look across their range.
You can learn more about OnePOD here.